Invigorating the brand through inspired designClient: Air New Zealand
Air New Zealand General Manager Marketing Steve Bayliss:
“As part of the big picture, the new lounge design was a keystone development and an excellent vehicle for leveraging media exposure to our corporate clientele whilst showcasing fresh design. We appreciate the valuable assistance from McManus Communications in achieving excellent coverage for the Air New Zealand design innovations.”
Invigorating the brand through inspired design ...The genesis for Air New Zealand's branding Inspiring Journeys is closely aligned to the national identity. Core brand values were employed by designer David Scott in the new Christchurch International Lounge. A finalist in spatial design in New Zealand's Best Awards 2007, the lounge represents a distinct break from the norm of corporate 'cookie cutter' lounges.
PR inspired editorial was considered the most effective medium for exposing the brand values incorporated in the design. To communicate the underlying values with the design fraternity, the corporate market and with the tourism industry McManus Tourism Communications managed a project of media liaisons to generate positive coverage.
Communicating an IPOJason's Travel Media
“ With a history of successfully delivering good results on our product-related public relations, McManus Communications worked outside the square to deliver extremely well on a major business development project.”
John Sandford, Director (former CEO) Jasons Travel Media Ltd
Listing on the stock exchange is an exciting and potentially risky time for a business, requiring faith in your media liaison, their confidentiality and to deliver the results from a once ever opportunity. For well-established tourism publisher, Jasons Travel Media, the move to be a listed company on the NZAX followed 40 years of family ownership. McManus Tourism Communications was responsible for all external communications around the IPO, delivering timely results to communicate with a wide range of stakeholders, and securing coverage in print, radio and TV.
New property launch in a competitive destination
Parehua Martinborough Country Estate
Marketing Consultant Angela Scott
“ As a tourism marketing consultant I have worked with McManus Tourism Communications for a number of years and they consistently deliver great results”.
Angela Scott, director Scott Consultancy
Parehua Country Estate in Martinborough faced established competitors when opening and was seeking to develop brand awareness and gain a foothold in key markets as soon as possible. McManus Tourism Communications focused on key segments of the domestic and Australian markets which offered immediate growth and opportunity. The PR campaign supported the trade development of the international marketing consultant.
Launching an iconic luxury product
Hapuku Lodge and Tree Houses
“ I have been very impressed with McManus Tourism Communications. Their experience and industry acumen lead to a highly successful campaign of introducing the tourism industry and domestic (including Australian) public to the opening of Hapuku Lodge's Tree Houses.”
Justin Stafford-Wilson, marketing director Hapuku Lodge
Hapuku Lodge, added their iconic Tree Houses accommodation in late 2006. McManus Tourism Communications worked closely with the lodge’s management team, launching them regionally. Over three years we helped achieve results in excess of $500,000 of Equivalent Advertising Value for the this distinctive boutique lodge.
“ Involving McManus Tourism Communications was one of the best marketing investments we have made.”
Alan Forsdick, general manager Awaroa Lodge
Eco tourism stories are in high demand at the moment. When award-winning boutique lodge, Awaroa Lodge was recognised for its wetland restoration with a Banrock Station grant they required a dedicated effort to achieve publicity from the ensuing partnership. MTC developed a campaign to highlight Awaroa Lodge's achievements in protecting and enhancing its local environment. Liaison was across several stakeholders locally and internationally.